What's happened to Easter eggs?

Mar 23rd, 2016

What's happened to Easter eggs? A number of media outlets have noted that the name 'Easter' has been dropped from most chocolate eggs sold in the UK. On a quick visit round the supermarkets here in north London - ICN could not find a single one.

John Bingham, religious affairs editor for the Telegraph writes: "It is a vanishing act worthy of the Easter bunny himself and just as mysterious. Easter - the most important Christian festival of the year, celebrated by well over two billion people around the world - appears to be quietly disappearing: at least when it comes to eggs.

Growing numbers of chocolate eggs are on sale in the UK without any mention of the word "Easter" on the front of the packaging.

Many of Britain's best known brands have quietly dropped the name of the Christian festival from their main branding, now selling Easter products labelled simply as "chocolate egg" or even "egg", it has been claimed.

Read on: www.telegraph.co.uk/news/religion/12200926/Easter-quietly-dropped-from-Easter-eggs.html

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