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Archbishop's avatar to join Fairtrade Fortnight march on Parliament


The Anglican Archbishop of York, Dr John Sentamu, is one of the first people to join this year's Fairtrade Fortnight campaign. which runs from 25 February - 10 March. Dr John has agreed for a paper avatar of himself to be made, which will join thousands of others on a march to Parliament on 4 March, calling for a fairer deal for small farmers. If you would like to join the march in person, or send your own avatar, visit the Fairtrade Foundation website at the bottom of this page.

Currently, small farmers grow around 70% of the world's food, yet only receive an average of 3% of the retail price once their produce hits the supermarket shelves. The Fairtrade system helps provide these farmers with a fairer price for their produce, and a chance for a better livelihood for themselves and their families.

Dr Sentamu said: "I'm proud to be supporting this year's Fairtrade Fortnight to plead with the government to do more for small hold farmers wherever they live in the world. I'm delighted to be sending my paper avatar to join thousands of others for Fairtrade's march on Parliament during Fairtrade Fortnight".

Jonathan Ross, Bruce Forsyth, Harry Hill, Bruno Tonioli and Tulisa are among the celebrities who will be sending their avatars to demonstrate outside parliament.

For further information about Fairtrade Fortnight, and to create your own avatar to take part in the demonstration please visit: www.fairtrade.org.uk/.

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