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Saturday, March 25, 2017
Irish launch advertising campaign for Christianity
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¬†A group of Irish business people are planning a nationwide advertising campaign, to encourage people to go to church - the Irish Independent reported yesterday. The £1.5million media campaign, aimed at promoting the teachings of Jesus Christ, using sportstars, billboards and cinema advertisements, starts in the run-up to next Easter in an effort to make people more aware of Christianity. Modelled on a similar campaign used in Canada last year, the scheme is being funded by a group of Catholic and Protestant lay people, with the support of all churches, and looks set to be the biggest media evangelisation yet seen in Ireland. According to the Irish Catholic, the campaign will not focus on the merits of any particular faith, but concentrate solely on Christian teachings. The organisers are currently holding talks with a number of sportstars and personalities who are Christian, to front the campaign. Basil Good, a Dublin-based executive involved in the campaign said: "With any product that you want to get the message across for these days you use the advertising media. If you want to promote Coca-Cola you use advertising, and it's the same for Jesus Christ. "The church has never used the media in a big way to get the message across whereas business does. This will be right across the board, every age group needs to know the message of Jesus Christ." Mr Good said he had received a positive response from business people he had approached for contributions, and that a number of Canadian businessmen would also provide funding. Two years ago the Jesuit daily prayer website Sacred Space had a very successful campaign advertising the site on Dublin buses with slogans such as: 'It's PC to Pray'. Following the adverts - their visitor count went into the millions.
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